“A mysterious energy has been unearthed by a team of scientists in Europe. The origin and purpose of this force is unknown, but some researchers believe it is influencing the way we think. We must control it or it will control us”.
Author and media scholar Henry Jenkins first introduced the world to convergence culture back in 2006 with his book “Convergence Culture: Where Old and New Media Collide”. Today this phenomenon is still a driving force of popular culture and continues to take shape in various forms.
Based on an understanding of two key concepts that define convergence culture (media convergence and participatory culture), Condé Nast Ideactive has teamed up with RSA Films and Fourth Wall Studios to build the next immersive, transmedia ride.
Using proprietary technology, they have scripted a personalized, multi-dimensional experience that engages users on multiple sensory levels. In addition to showing how convergence culture is shaping brand experiences today, this immersive technology provides a peak into the future of storytelling, entertainment and advertising.